About Lux

Our Staff

David Eisen – Chief Executive Officer – David is a veteran of Exotic Car Rallies. Having attended over 15 Exotic Car Rallies, and a previous Organizer of CapitolRally, a local regional Washington, D.C. based Rally. David started working with Corsa America Rally in March 2016 with basic special event planning, and later moved on to assist with Hotel Negotiations, Restaurant Bookings, Online Advertising, Web Design, and Nightlife Organization. David helped to pioneer an All-Inclusive Model rarely found in Rallies called Corsa APEX. David left Corsa America Rally in November 2017 after assisting in 3 Rallies.

For his day job, David is the CEO of Caucus Digital, a D.C. based full service IT Consulting Firm with clients from the Defense, Non-Profit, and Medium Sized Business Sectors. Besides being a gearhead, he enjoys Smoking Cigars, Backgammon, and Traveling Around the World.

Alexander Ireland – Chief Operating Officer – Alexander has over 15 years of experience in all facets of hospitality management. For the past ten years, Alexander served in all levels of management at the 5-Star Mandarin Oriental in Washington, D.C..  During his tenure, he provided first-class service to World leaders, A-list celebrities, Executives of Fortune 500 companies, and more. Alexander has a proven track record of attracting and retaining prestigious cliental. His impeccable attention to detail provides an exceptional experience to his clients, and this attention to detail will be included in LuxRally.  Alex has assisted hotels in receiving the coveted Forbes 5-Star Rating, and AAA 5-Diamond Rating.


Q: What is LuxRally?
A: LuxRally represents a new kind of Exotic Car Rally. Lux is an All-Inclusive Luxury Experience, staffed by rally Veterans and hospitality professionals, who seek to bring a new level of professionalism, excitement, and unparalleled luxury to #RallyLife. Expect perfection, attention to detail, exquisite service, and world-class experiences. Designed for the needs of the discerning exotic car owner, LuxRally creates an experience like no other. We are a private invite only rally. 

Q: I’ve seen the Cannonball Run Movie. Is this a real life Cannonball Run? Are you a race?
A: No. We are NOT a race, and participants are required to obey all traffic laws. There are no awards for being the first team there. It is not beneficial to be the first team at the destination. Part of the LuxRally Experience is driving together as a group.

Q: Do you have to have an exotic car to join your rally?
A: While we do cater to the exotic community, we also allow sports cars and muscle cars on the rally at our discretion.  Most of our participants drive the following brands:

  • Pagani
  • Bugatti
  • Koenigsegg
  • Ferrari
  • Lamborghini
  • Mclaren
  • Bentley
  • Rolls-Royce
  • Maserati
  • Porsche
  • Mercedes-Benz AMG
  • BMW M
  • Audi RS/S/R8
  • Dodge SRT/Viper

Q: How many rallies does LuxRally put on each year?
A: Usually 3 rallies per year, with 1 Large Cross-Country Rally and (2) 4-5 Day Rallies.

Q: Do you have to wrap your car to participate on the rally?
A: No, however, it is highly encouraged. We feel that cars that are wrapped are more into the rally spirit, and also
help grab more attention, benefitting the owner, the rally, and our sponsors.

Q: Is there anything I should do or bring on the rally?
A: Come ready to have Fun! This is your vacation after all! Helpful items include costumes, a day bag you can fit in your car, snacks, and team souvenirs for fans we encounter along the way. Many teams have created T-Shirts, Keychains, and other fun giveaways for the Rally!

Q: I want to see the Rally Cars, do you host Public Events?
A: Yes! Monitor our Facebook Page and Website for more information on open to the public events!

Q: Is LUXRally a Charity Event? How does it benefit the local community?
A: While we are a private club that breakseven, every event has some integration with a local charity, from charity fundraisers to donations.  We also do one Full Charity Rally Per Year, usually benefiting Disabled Veterans.

Q: Are Deposits Refundable?
A: Deposits are Non-Refundable. If payment is not made by the due date your spot and deposits will be forfeited.

Q: What is the average length of a LUXRally?
A: 4-9 Days

Q: What makes you unique from other rallies?
A: We always strive to ensure we are in the Best Hotels in each city, choose the Best Nightclubs, and integrate with the best local events.  We operate as a 5-Star Hotel that borrows the physical property, while we provide the best service to our guests. We are a private membership club, and operate with no margin on the Rally. This allows us to offer more for less, with extensive multi-course dinners, open bars, special events, and more!

Q: I am an Automotive Journalist or Local Media. How can I cover LuxRally?
A: Fill out our contact form describing who you work for, and we’ll get back to you as soon as possible. We have accommodated many Journalists on our rallies.

Q: Is your site secure?
A: Our site uses the latest encryption standards, and is PCI-DSS certified, the gold standard in Credit Card Security. Our Payment Processor PayPal also meets all encryption and PCI-DSS standards.

Q: What is LuxBespoke?
A: LuxBespoke is a custom Rally Experience designed for those with the most discerning tastes. This allows all meals to be customized outside of set menus, rooms to be custom selected, and more. This customization process is the first in the Rally business.

Still have questions? Email Us!



262 G St SW
Washington DC 20024

Phone Number: 1-202-364-4700